Privacy Policy

Welcome to Water And Mold Pros (“Company,” “we,” “our,” or “us”). Your privacy is important to us. This Privacy Policy explains how we collect, use, and protect information when you visit https://water-and-mold-pros.com/ (“Website”).

1. Who We Are

Water-and-mold-pros.com is a free referral service designed to help homeowners connect with independent local water damage restoration and mold removal professionals. We are not a repair company and do not perform services directly.

2. Consent and Opt-In

We operate on an opt-in basis for data collection. By clicking “Accept All” on our cookie consent banner, you provide your express affirmative consent for us to use cookies and tracking technologies (such as Microsoft Clarity) as described in this policy. If you do not click “Accept” or if you click “Reject,” no non-essential tracking cookies will be placed on your device. You may withdraw your consent at any time by clearing your browser cookies or visiting our “Do Not Sell or Share My Personal Information” page.

3. Information We Collect

Data Collection Disclaimer: We collect minimal personal information (such as your phone number and approximate location) for the sole purpose of providing the service you requested. Specifically, we use this data to identify your service area and connect you with a qualified local restoration professional who can assist you. We do not collect information for the purpose of building a permanent profile or for resale to unrelated marketing lists.

We may collect the following types of information:

A. Information You Provide
– Phone number when you call or request a connection
– Information you voluntarily provide through contact forms or inquiries

B. Automatically Collected Information
– IP address
– Browser type and device information
– Pages visited and time spent on site
– Cookies and tracking technologies

C. Session Recording and Heatmaps
We use Microsoft Clarity to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

D. Location Data
We may collect approximate location data based on your IP address or advertising URL parameters to display relevant local service providers in your area. This data is used solely for the purpose of customizing your experience on our website and is not stored permanently or tracked to identify your precise physical location.

This data helps improve site performance and user experience.

4. How We Use Your Information

We use your information to:
– Facilitate connections between you and third-party service providers
– Improve our Website and customer experience
– Analyze website traffic and performance
– Comply with legal obligations

We do not sell your personal information.

5. Sharing Your Information

We may share your information with:
– Third-party service providers (water damage restoration, mold remediation, etc.) to connect you with local professionals
– Analytics and technical service platforms that help operate the Website
– Law enforcement if required by law

We do not control how third-party providers use information once you contact them.

6. Cookies and Tracking Technologies

We use cookies, pixels, and similar technologies to:
– Analyze site traffic
– Improve performance
– Personalize your browsing experience

You may disable cookies in your browser settings. For more information or to manage your cookie preferences, please visit our Cookie Policy page.

7. Third-Party Links

Our Website may include links or phone connections that direct you to third-party companies. We are not responsible for the privacy practices or content of those external websites or providers.

8. Data Security

We implement reasonable safeguards to protect your information, but no method of transmission over the internet is entirely secure.

9. Children’s Privacy

Our Website is not intended for children under 13. We do not knowingly collect information from minors.

10. Your Choices

You may:
– Disable cookies
– Stop using the Website
– Request deletion of personally identifiable information (if applicable)

11. Updates to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page. Please review it periodically.

12. U.S. State Privacy Rights (California, Virginia, Colorado, etc.)

Notice to U.S. Residents: If you are a resident of California, Colorado, Connecticut, Delaware, Iowa, Montana, Nebraska, Nevada, New Hampshire, New Jersey, Oregon, Tennessee, Texas, Utah or Virginia, you have specific rights regarding your personal data.

A. Categories of Information Collected: In the past 12 months, we have collected the following categories of personal information:

  • Identifiers: Name, phone number, IP address, unique device identifiers.
  • Geolocation Data: Approximate location based on IP address.
  • Internet Activity: Browsing history, interactions with our website (via Microsoft Clarity).

B. Categories of Third Parties We Share Data With: We share personal information with:

  • Service Partners: Independent restoration contractors (to fulfill your service request).
  • Analytics Providers: Microsoft Advertising, Microsoft Clarity, Google Analytics.

C. “Sale” or “Sharing” of Data: We do not sell data for monetary value. However, sharing your request with independent contractors may be considered a “sale” or “share” under privacy laws like the CCPA/CPRA.

D. Your Rights: You have the right to:

  • Know what personal information we have collected.
  • Delete your personal information.
  • Correct inaccurate information.
  • Opt-Out of the “sale” or “sharing” of your personal information.

To exercise these rights, please visit our Do Not Sell or Share My Personal Information page or email us at [email protected].

13. Use of Microsoft Advertising

We partner with Microsoft Advertising to help market our services. We use these services to:

  • Display personalized ads to users based on previous visits to our website (Remarketing).
  • Track conversions and website interactions to measure the effectiveness of our advertising.

Microsoft may collect or receive information from our website to provide measurement services and deliver targeted advertisements. This may include the collection of your IP address and activities on our site. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

14. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us:
📧 [email protected]
🌐 Contact Page